THE 8TH HABIT: FROM EFFECTIVENESS TO GREATNESS (PAPERBACK)

In the more than twenty-five years since its publication, the classic

The 7 Habits of Highly Effective People

has become an international phenomenon with more than twenty-five million copies sold. Tens of millions of people in business, government, schools, and families, and, most importantly, as individuals, have dramatically improved their lives and organizations by applying the principles of Stephen R. Covey’s classic book. The world, however, is a vastly changed place. Being effective as individuals and organizations is no longer merely an option—survival in today’s world requires it. But in order to thrive, innovate, excel, and lead in what Covey calls the “New Knowledge Worker Age,” we must build on and move beyond effectiveness. The call of this new era in human history is for greatness; it’s for fulfillment, passionate execution, and significant contribution.

Accessing the higher levels of human genius and motivation in today’s new reality requires a change in thinking: a new mindset, a new skill-set, a new tool-set—in short, a whole new habit. The crucial challenge of our world today is this: to find our voice and inspire others to find theirs. It is what Covey calls the

8th Habit

. So many people feel frustrated, discouraged, unappreciated, and undervalued—with little or no sense of voice or unique contribution.

The 8th Habit

is the answer to the soul’s yearning for greatness, the organization’s imperative for significance and superior results, and humanity’s search for its “voice.”

Covey’s new book will transform the way we think about ourselves, our purpose in life, our organizations, and about humankind. Just as

The 7 Habits of Highly Effective People

helped us focus on effectiveness,

The 8th Habit

shows us the way to greatness.